LAMBS CONDUIT STREET

This small street in Central London wanted an event that drew shoppers to its boutiques, cafes and wine bars, and created a stronger dynamic between the shop owners.

We worked to encourage as many businesses in the street to participate as possible, creating stalls which reflected their business, and encouraging their own customer bases to attend.

For a small buy in from each participating vendor, PR and marketing materials were generated at low cost through the use of local photographers, designers and printers.

Music was ‘donated’ by those living or working in the street.

The first event drew over 1500 attendees. The format has been repeated in subsequent years, and is now managed by the shopkeepers themselves. It was chosen as the launch event for Wedge Card.